Development
This phase stands on the shoulders off all that has
gone before. It’s here that we develop and explore a
variety of directions. Our approach is to present three
ways to move forward. Once you choose one strategic
direction, here’s what happens:
Round One
We present 2-3 different design directions that give
us all a chance to consider a variety of approaches.
Round Two
We evaluate the design options and select one to
move forward. It’s all about simplification. This isn’t
just a five syllable word. It’s a practice. Our job is
to convert the inexplicable into the irresistible.
Round Three
Once a direction emerges the winner, we apply
the proven approach to the marketing deliverables
within the scope of work. We take the processes,
documents and online interfaces that can be so
frustrating for your customers and then turn them
into brand building touchpoints that bring them
back for more. There’s plenty of fine-tuning here
before we move into the production phase.
Once a direction emerges the winner, we apply
the proven approach to the marketing deliverables
within the scope of work. We take the processes,
documents and online interfaces that can be so
frustrating for your customers and then turn them
into brand building touchpoints that bring them
back for more. There’s plenty of fine-tuning here
before we move into the production phase.
