Reaching New Employees
Safeway’s marketing department asked KS partners
to redesign its intranet (corporate employee website).
One significant problem with the existing site was
content overload which resulted in users quickly
disengaging from the material. To solve this problem,
KS partners created an unexpected and involving
experience using video and interactivity to give the
site a sense of discovery. Complex corporate content
was contrasted with interesting and fun facts about
the company. The result was a user experience that
kept new employees engaged throughout while still
relaying pertinent information.
site a sense of discovery. Complex corporate content
was contrasted with interesting and fun facts about
the company. The result was a user experience that
kept new employees engaged throughout while still
relaying pertinent information.
