Background
For many, Safeway is synonymous with the local
grocery store. It is one of North America’s largest
food retailers with 197,000 employees working
at more than 1740 stores in the United States.
The most efficient way for such a large company
to keep in meaningful contact with all its
employees is through the company Intranet.
Challenge
Safeway found that use of the Intranet was declining
rapidly and the large amount of information on
the site hindered employee engagement – the very
reason it was created in the first place. KS was
contacted by Safeway first, to discover why employees
were uninterested in the site and second to make
and implement design recommendations on how
to increase user involvement.
Solution
KSN began with a fact finding phase that involved
reviewing existing content and monitoring current
user feedback. After thorough research, KS
recommended using interactive stories and discovery
pages throughout the site to increase employee
involvement. KS then subsequently redesigned
the site and implemented these recommendations.
Results
Usage of the Safeway Intranet increased dramatically
post launch. This was measured in site visits, log-
ons, click-throughs and duration of visit. Safeway
was able to keep employees informed and motivated
during the economic downturn which was deemed
important in maintaining company morale.
