An Integrated Branded Solution
Recognized as one of the World’s top 100 brands in 2006, the Monterey Bay Aquarium’s 20th Anniversary rebrand is an excellent example of a broad-based, integrated solution formed around a consistent, strategic vision. Our work reached every touch point
across the 15 departments of the 500+ person
organization. Energy, emotion, elegance and beauty were complimented by clarity, consistency and strong, positive messaging. The end result was a branded experience which was honored with awards and continues to be a revenue generating powerhouse.
organization. Energy, emotion, elegance and beauty were complimented by clarity, consistency and strong, positive messaging. The end result was a branded experience which was honored with awards and continues to be a revenue generating powerhouse.
