A Nascent Brand
Cord Blood Registry (CBR) is the world’s largest and
most experienced family cord blood stem cell bank.
CBR preserves cells for nearly 300,000 newborns
world-wide. Beginning with the website, KS has
begun to create a new, emotional and modern brand
for CBR’s Newborn Possibilities Program.
The redesigned site utilizes new, engaging imagery
and a warm, soft color palette. KS worked with CBR
to deliver the optimum amount of content without
overloading the user. The resulting solution projects
a positive tone and achieves one of the client’s main
goals–to generate new donations.
