Fund Raising

Coral Reef Alliance Direct Fund Raising Campaign

Generating Revenue

The CORAL Reef Alliance is a non-profit organization
that partners with reef communities around the world
to protect coral reefs. KS partners was retained to
develop more effective and strongly branded direct
mail campaigns. “Since CORAL began working
with KS partners, the look of all of our direct mail

materials has changed dramatically for the better –
and we’re seeing the results in our fundraising
success! Our year end appeal generated over
40% more revenue than last year’s appeal, thanks
in part to the more professional appearance we
are showcasing.”
Sarah Freiermuth, Assistant Director of Development