Developing A Campaign
Artsfest is a San Francisco-based nonprofit that
supports the arts in all of its diverse forms. To raise
revenue for operating costs, KS partners developed
a direct mail campaign that would excite San
Franciscans and induce them to contribute to the
organization. With a limited marketing budget, KS
partners found unique ways to use existing imagery
that was dynamic and representative of the creativity
that defines the art world. Color, energy and clear
messaging were at the core of the solution. KS
also developed the tagline, Making San Francisco
Richer, a simple message that reminded people
exactly what the arts bring to the city.
that was dynamic and representative of the creativity
that defines the art world. Color, energy and clear
messaging were at the core of the solution. KS
also developed the tagline, Making San Francisco
Richer, a simple message that reminded people
exactly what the arts bring to the city.
