Beautiful Branding
We recently found Mike Page’s Style Lab, a San
Francisco hair salon that clearly understands
the value of good branding. The predominately
white interior captures urban cool, cleanliness
and professionalism while exuding a confident
sense that you’ll enjoy an exceptional experience.
Like any good branding effort, the little things
aren’t overlooked. There’s a cubby of perfectly
arranged products, a small fridge with chilled
beverages and individualized but branded
business cards for each stylist.
Success in business is never assured but good
branding is one way to give yourself an edge
over the competition. Hats off to Mike and
his team!
Who Am I?
This is a question a lot of companies; big, small,
everyday and luxury fail to ask themselves. The
above sign, found on the streets of San Francisco,
is a good local example of this problem. A global
example is Porsche, previously an icon of sports
everyday and luxury fail to ask themselves. The
above sign, found on the streets of San Francisco,
is a good local example of this problem. A global
example is Porsche, previously an icon of sports
cars. However, with it’s two most recent models,
the Panamera sedan and the Cayenne SUV, Porsche
is doing a good job of confusing people and more
importantly, diluting the strength of their brand.
the Panamera sedan and the Cayenne SUV, Porsche
is doing a good job of confusing people and more
importantly, diluting the strength of their brand.
KS partners with Cord Blood Registry
We’ve begun working with a new client, Cord Blood
Registry. They’re great people doing really important,
life-saving work. You can check out the new site we’re
Registry. They’re great people doing really important,
life-saving work. You can check out the new site we’re
redesigning for one of their sub-companies by the
end of March. www.newbornpossibilities.com
end of March. www.newbornpossibilities.com
Billboards
The majority of billboards suffer two flaws; type which
is far too small to read at a distance and a complex
concept inappropriate for the medium. As a result,
the message, product and brand are relegated to
second place, behind the ad agency’s concept.
is far too small to read at a distance and a complex
concept inappropriate for the medium. As a result,
the message, product and brand are relegated to
second place, behind the ad agency’s concept.
In contrast, this billboard is a success because it
avoids the complexity quagmire with one, simple
image and large, easy to read type. The resulting
message; Geoffrey Beene makes high quality
clothes, is clear and immediate.
avoids the complexity quagmire with one, simple
image and large, easy to read type. The resulting
message; Geoffrey Beene makes high quality
clothes, is clear and immediate.
Immediate and Positive Messaging
Your Message Should be Immediate
These overly flourished letters have lost their
legibility. With the typical attention span measured
in seconds, making your audience struggle to
figure out who you are and what you offer is a
common pitfall.
These overly flourished letters have lost their
legibility. With the typical attention span measured
in seconds, making your audience struggle to
figure out who you are and what you offer is a
common pitfall.
Your Message Should be Positive
Trying but failing to be edgy and cool is a
common mistake. This attempt communicates
a vague and scary message. Execution’s more
colloquial and negative connotation suggests
there’s probably a better word choice.
Trying but failing to be edgy and cool is a
common mistake. This attempt communicates
a vague and scary message. Execution’s more
colloquial and negative connotation suggests
there’s probably a better word choice.
