Becoming KS
Just prior to the worst recession in living memory,
two entrepreneurs met in Monterey, pooled their
resources and set up Kasman Squillante.
Where others would say San Francisco has enough
branding firms we would retort – not like this one.
The two founding partners, from similar East Coast
backgrounds, New Jersey and Rhode Island, have
their feet firmly planted on the brand floor. What
they have in common is an unwavering commitment
to brand building, forged from their experience of
developing one of the World’s top 100 brands.
ambitious use of creativity, it’s possible to
outmaneuver the competition.
Today, outwitting the competition requires a more
generous approach to marketing. Generous brands
should contribute something of value in the world:
economic, social, belief and entertainment. We are
privileged to help bring these ideas to the world,
to leave something behind. Modern branding is
now a two way experience, a dialogue – learning
to give as much as it takes.
